USCA Annual Report 2024-25
Dear USCA Members,
It has been my honor and pleasure to serve as the President of the University Sales Center Alliance. As my term draws to a close, I want to reflect on our progress together. Over the past year, our focus has been clear: to expand our footprint, resources, and impact. I’m proud to share the many initiatives and accomplishments that reflect our commitment to growth, collaboration, and excellence.
Read the Full Letter
Membership Recruitment Committee’s Contribution
Our efforts to broaden USCA’s reach have seen great success.
Held a membership reception in Europe, introducing USCA to a broader international audience. Increased the number of Full & Associate Members.
• Associate members: UT Chattanooga, Texas, Missouri, Arkansas, Penn St., Harrisburg, Northwood U, Bryant U, and Asbury U
• Full Members: U of Nebraska, Lincoln; U of Wyoming; U of Central Florida
External Relationship Committee’s Contribution
• Established a Doctoral Student Travel Fund, five doctoral students studying sales received the award
• Launched Best Companies to Sell for out of College, obtained copyright for the term and developed an extensive application process.
• Provided competitive analysis upon request
• Townhall featuring companies recognized as Best Companies to Sell For Out of College”
• Selected five companies as the 2025 Best Companies to Sell for Out of College: IGS Energy, Adobe, Papé Group, Cvent, and National Corporate Housing.
Thought Leadership Committee Contribution
• Welcomed corporate presentations from an AI company, Second Nature, to educate members on the latest innovations in AI Role Play
• Conducted a research survey to identify common themes and interests in the field. Leadership Committee members
• Sponsor of AMA New Horizon Conference
• Hosted the Third Annual Research Symposium, featuring industry leaders and key thought leaders in sales research.
• Established a Doctoral Student Travel Fund, funded five doctoral students
• Supported doctoral consortium at the U of Nebraska-Lincoln and Indiana University.
• Funded two new awards in collaboration with Sales SIG: Best Teaching and Best Research.
• Sponsored a $1,000 Best Conceptual Paper award via the Journal of Personal Selling & Sales Management.
• Sponsor of AMA New Horizon Conference
EXPANDING RESOURCES
Providing value to our members remains a top priority. This year, we expanded access to tools, collaboration opportunities, and support:
• Introduced a Google Drive resource hub.
• Responded to industry demand with an RFP for AI.
• Introduced the “Hub” concept for hosting Fall Meeting- Indiana and Texas was the first two Hubs
• Increased Corporate sponsorship and participation in Fall and Spring Meetings
• Re-vamped website to enhance accessibility, usability.
• Formalized the application process for hosting Spring Meetings.
• Developed an RFP for classroom resources with AI companies instead of responded to industry demand with an RFP for AI
Treasurer Contribution
• Resolved existing issues with Membership Dues
• Improved invoicing / accounting systems for USCA
Cultural Competence and Inclusion Committee Contribution
• Launched “Best Teaching Moments.”
• Instituted the “Teacher Exchange” program the initial exchange occurred between Arizona State and North Dakota State
• Launched High School Outreach through Brotherhood Mission — Arizona St., Utah St., and the U of Wisconsin Eau-Claire. Students traveled to California to conduct a workshop and awarded JR. USCA Certificates to participants.
Membership Engagement Committee Contribution
• Fostered informal member engagement through “Check-in Happy Hours.”
• Honored Dr. Jimmy Peltier for outstanding service with the inaugural USCA Lifetime Achievement Award
• Awarded Outstanding USCA Full Member of the Year to Texas State U (Inaugural recipient)
• Awarded Outstanding Associate Member of the Year to Middle Tennessee State U and Toronto Metropolitan U (Inaugural recipients)
• Created and updated the Membership Directory
• Re-accredited Five Full Members for USCA under Membership
Marketing Committee Contribution
• Increased social media engagement on social media
• Filmed and published USCA Membership profile
• Consistent stream of engagement regarding USCA Programming
• Developed marketing collateral for Best Company to Sell For Out of College honorees can use at career fairs
• Developed collateral promoting USCA Research Grant Sales Competition Committee Contribution
• Launched a Sales Competition Certification. The University of Toledo had the first certified competition
• Surveyed schools concerning their attitudes toward sales competitions
• Developed a logo that members can use to indicate their school has been certified
Thank Yous
None of these accomplishments would have been possible without your continued support, engagement, and shared commitment to advancing sales education and research. Serving alongside such a dedicated community of professionals has been a privilege.
Thank you for the opportunity to lead. I look forward to all that USCA will continue to achieve in the years ahead.Thank You to the USCA Board for their dedication and commitment to the USCA mission.
USCA BOARD 2023-2025
President: Lenita Davis
President-Elect: Andrew Loring
Past President: Scott Inks
Treasurer: Charlie Ragland
Secretary: David Brauer
Membership Acquisition Chair: April Schofield
Sales Thought Leadership Chair: Ravi Sohi
External Relations Chair: Andrea Dixon
Cultural Competence & Inclusion Chair: Detra Montoya
Marketing and Communications Co-Chairs: Brian Collins & Mark Leach
Member Engagement Chair: Thom Coats
Sales Competition Chair: Richard Tate
Warm regards,
Lenita Davis, President
University Sales Center Alliance
BY THE NUMBERS
USCA Annual Report Stats & Graphs
USCA MEMBER UNIVERSITIES
Membership Growth Over Time
Full vs. Associate members per year
(2017–2024)
USCA HONOREES AWARDS
USCA Recognizes Best of 2024-25
BEST COMPANIES TO SELL FOR OUT OF COLLEGE
Meet the Inaugural Best Companies to Sell for Out of College
USCA launched the inaugural Best Companies to Sell For Out of College program to recognize organizations that support early-career sales professionals. Applications for the 2026 awards open June 1, 2025. Click each company’s logo to learn more about these dynamic organizations.
The 2025 Notable companies from this review process, listed in alphabetical order, are Double A Solutions, Fastenal, Fischer Homes, Marcus & Millichap, and TD SYNNEX.
Watch the BCTSFOOC Townhall featuring representatives
from each company.
ABOUT USCA
The University Sales Center Alliance (USCA) is a consortium of collegiate sales programs dedicated to advancing the selling profession. Through shared best practices, research, and accreditation, we help elevate sales education and prepare the next generation of sales leaders.
Mission: To advance the selling profession through standards, best practices, and curriculum enhancement.
Vision: To be the global standard-bearer for collegiate sales education.
SALES RESEARCH GRANTS
2024-25 Research Winners
RESEARCH GRANTS: Driving Sales Cycle Progression in Videoconferencing: How Salesperson Camera and Screen Share Decisions Impact Customer Outcomes
Nicole M. Boylan
Doctoral Candidate
University of Alabama
Curtis Schroeder
Doctoral Candidate
Oklahoma
State University
Bryan Hochstein
Associate Professor of Marketing
University of Alabama
Clay M. Voorhees
Professor of Marketing
University of Alabama
Alexander Haas
Associate Professor of Marketing
University of Giessen
RESEARCH GRANTS: Networking with Coworkers: Its Impact on Cross-Selling and Performance at the Salesperson Level
Boas
Bamberger
Post-doctoral
Researcher
University of
Cologne
Sebastian
Hohenberg
Professor of Digital Transformation
University of
Muenster
Robin-Christopher M. Ruhnau
Assistant
Professor
Catholic University of Eichstaett-Ingolstadt
TRAVEL GRANTS: From 10 institutions including Indiana, Emory, Memphis and more
New for 2024-2025. USCA gave 10 PhD students $1,000 to present their research.
Aritra Bhattacharya – Indian School of Bus.
Donovan Gordon – U of Mississippi
Allison Smith – U of Southern Florida
Hanyang Wang – Indiana University
Bella Yoon – U of Minnesota
Nicole Boylan – U of Alabama
Renato Fernandes – U of Rhode Island
Jerry Jin – U of new South Wales
KB Kim – Emory University
Yupal Shukla – U of Memphis
MEMBERSHIP GROWTH
Membership continues to grow, representing the best in sales education across the U.S. and abroad.
New Full Members
New Associate Members
MEETINGS
Fall 2024 | Indianapolis
Spring 2025 | Atlanta
Insight Global
Sales Research Symposium
SALES COMPETITIONS
The first USCA Competition Certified Competition is the University of Toledo International Sales Competition.
