The University Sales Center Alliance (USCA) is dedicated to promoting and recognizing excellence in sales education. Through our prestigious awards program, we aim to highlight and honor outstanding leaders in the field of sales education. These awards serve as a platform to showcase the accomplishments and contributions of individuals and programs that have made significant strides in advancing sales education and raising the bar for excellence. By celebrating these leaders and their achievements, the USCA reinforces its commitment to the growth and development of sales education, setting the standard for the industry and inspiring others to follow suit.

Committee of the Year

The guiding vision of the University Sales Center Alliance (USCA) is to be recognized as the international leader and standard bearer for increasing the prestige and credibility of the sales profession.

The purpose of the USCA Lifetime Achievement Award is to recognize USCA committee members who give back to our organization.

Deadline: Applications for the USCA Lifetime Achievement Award are open through each year ending June 1st.

Research Grant

The guiding vision of the University Sales Center Alliance (USCA) is to be recognized as the international leader and standard bearer for increasing the prestige and credibility of the sales profession. The purpose of the USCA research grant program is to recognize sales research with potential application by industry and/or sales educators. Each year, one or two scholars will be chosen by a selection committee to receive a $2000 research grant.

Deadline: Applications for the USCA Research Grant are open through each year ending September 30th.

Outstanding Dean’s Award

The USCA Outstanding Dean Award was established in 2019 to recognize a dean who has made significant contributions and demonstrated continued support of a USCA member’s sales program.

The role of a dean in a sales program can be the difference in the overall success of the program.

Deadline: Nominations for the USCA Outstanding Dean Award are open through August 31.

Full Program of the Year Award

The USCA Outstanding Dean Award was established in 2019 to recognize a dean who has made significant contributions and demonstrated continued support of a USCA member’s sales program.

The role of a dean to sales program can be the difference in the overall success of the problem.

Deadline: Nominations for the USCA Full Program of the Year Award are open through June 1st. 

Associate Program of the Year

The guiding vision of the University Sales Center Alliance (USCA) is to be recognized as the international leader and standard bearer for increasing the prestige and credibility of the sales profession. The purpose of the USCA Associate Program of the Year is to recognize outstanding programs in USCA.

Deadline: Applications for the USCA Associate Program of the Year are open through each year ending June 1st.

USCA Lifetime Achievement Award

The guiding vision of the University Sales Center Alliance (USCA) is to be recognized as the international leader and standard bearer for increasing the prestige and credibility of the sales profession. The purpose of the USCA Lifetime Achievement Award is to recognize USCA committee members who give back to our organization.

Deadline: Applications for the USCA Lifetime Achievement Award are open through each year ending June 1st.