Requisite Criteria

The Nominee Must:

• Be a current or past Director of a USCA member school,
• Have a minimum of 10 years of active participation in the USCA,
• Be nominated by a Director from a USCA member school, and
• Submit a letter of recommendation from a faculty member from the nominee’s school.

Selection Criteria

• USCA-Based
  • # years of dedicated service to the USCA on various committees
  • Past leadership roles/activities
  • Number of different leadership roles held in the USCA
  • Number of different Board roles held in the USCA
  • Major USCA initiatives sponsored/developed
• Center-Based
  • Growth of program under this leader (curricula, students, partners/sponsors)
• Student-Based
  • Lifetime commitment to sales education
  • Student achievements
• Academy-based
  • # peer-reviewed journal articles in sales
  • Quality of peer-reviewed journal articles in sales
  • Sales books/chapters
  • Participation/impact in academic associations involved in sales
  • Editorial/editorial board related to sales research
• Sales Profession-Based
  • Involvement in the selling profession external to university activities

The deadline for submission is June 1, 2025.

Nomination Process

The nominator must be a USCA member sales program director and is responsible for completing the award nomination package, which includes:

• Nomination form
• A letter from the nominator describing instances in which the nominee meets the selection criteria, and
• A letter of recommendation from a faculty member from the nominee’s school.

Selection Process

The selection will be made by past USCA Presidents and the standing USCA Executive Committee based upon careful review of the documents submitted. The recipient will receive a party given in their honor, a plaque and travel-related expenses for them and their spouse to attend the USCA Fall meeting where the recipient will be honored. 

SEND QUESTIONS TO Thom Coats thom.coats@mtsu.edu