2025 Fall Meeting

SAVE THE DATES! September 24–26, 2025

HOSTED BY

Check Back in Here for Full Details

Baylor University | Texas A&M University | Texas State University | University of Texas at Dallas

THANK YOU TO OUR FALL MEETING SPONSORS

• Air Travel: Fly into Dallas area airports … e.g., DFW or Love Field
• Hotels:  UT Dallas suggests the following hotels, but the DoubleTree in Richardson seems to be a hotel that USCA members are choosing.
  We do not have a room block. 

Meeting Agenda

Wednesday, September 24th

6:00pm-7:30pm

Networking Dinner: Ten Fifty BBQ

Ten Fifty BBQ 1050 N Central Expy, Richardson, TX 75080

Thursday, September 25th

7a	Breakfast on Your Own
8a-8:15a	Welcome Logistics Passing of the Gavel	UT Dallas School of Management Executive Dining Room 800 W Campbell Road, Richardson, TX 75080
8:15a-8:45a	School Introductions Acknowledgement of Visitors Membership Announcements • New Associate Members • New Full Members Member Awards • Outstanding Full Member • Outstanding Associate Member
8:45a-9:10a	AI Teaching Practice Example | John Riggs
9:10a-9:20a	Copient.AI for Role-Playing Example and Q&A
9:20a-9:40a	rnmkrs for Role-Playing Q&A
9:40a-10a	Outstanding Dean Award  Michael Hartline, Dean and Charles A. Bruning Professor of Business Administration, Florida State University
10a-10:30a	Networking Break
10:30a-Noon	Tactical AI Sales Innovation Presentations with Detra Montoya • Chris Wilkey | Ball State University Bringing Student Stories to Life with AI: A Living Resume Assignment in Professional Selling • David Fleming | Indiana State University Using AI to Enhance Sales Competition Preparation • Johannes Reiterer | University of Applied Sciences Wiener Neustadt Signals of Success: Emotional Self-Awareness in B2B Sales Education • Julie Nelsen | Arizona State University Using AI to Build a Smarter Client Dossier • Stephanie Mangus | Baylor University Humantic AI: Actionable Understanding of DISC
Noon-1p	Dean’s Welcome: Hasan Pirkul, Dean of the Naveen Jindal School of Management, Caruth Chair, University of Texas at Dallas Lunch & Industry Presentation: Toby Atkinson, National Director of Management Programs, Cintas Alexis Reed, National Campus Recruitment Strategy Manager, Cintas
1p-1:30p	USCA Group Photo  Review of USCA Website / Information Access Tiff Butler, USCA
1:30p-2:30p	Industry Presentation | Mindset of the Seller Shayne Jackson, VP Analyst Sales Talent Management, Gartner
2:30p-2:45p	Networking Break
2:45p-3:15p	Alumni Programming | Andrea Dixon, Baylor University
3:15p-3:45p	Sales Center Maturity Model | James McIlroy, University of New Hampshire
3:45p-4p	Break
4p-4:30p	Industry Presentation:
4:30p-5:30p	Gartner Focus Group / Networking Reception
5:30p-6:30p	Dinner (Sponsored by Hormel)

Friday, September 26th

7:00a	Breakfast on Your Own
8:30a-8:45a	Recap From Yesterday	Lennox Headquarters: 2140 Lake Park Blvd, Richardson, TX 75080
8:45a-10a	Industry Trends Leff Bonney, Florida State University
10a-11a	Break & Committee Update/Check In
11a-11:30a	Industry Presentation: Mark Yonai & Adam Karol: GSA Program Overview
11:30a-12p	USCA Spring Meeting (2026) Announcement Lennox Office Tour Box Lunch Sponsored by

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Optional Activities