USCA 2024 Fall Meeting

SPONSORED BY

HOSTED BY

Ball State • Purdue • Indiana University • Indiana State University

USCA Fall Meeting Agenda

Wednesday, September 11th

5p-7p

Networking Event at SPOT Freight
Catered Meal + Beer/Wine Provided

Entrance and Signage:
Address:
251 N. Illinois St. Suite 1200 Indianapolis, IN 46204
When you arrive, enter through the main doors.
If you see Fifth Third Bank and Cups Coffee, you’re in the right place!
We will not have signage in the lobby, but don’t worry—
our team members will be in the lobby wearing red Spot
shirts to greet everyone as they arrive.
They will guide everyone to the 12th floor, where either I or another
team member will be at the doors to let you in. We use this same
process for our new-hire classes and never have any issues,
so it should be smooth!
If anyone has any issues finding us, please tell them don’t hesitate to
give me a call at 765-650-6481.

Parking:
For those driving, the most convenient parking option is the metered street
parking in front of the building or the Central Park Garage located directly across the street.

The address for the Central Park Garage is:
301 N. Illinois St B, Indianapolis, IN 46204
Here’s a link to the garage for further details, including the address,
phone number, and rates: Central Park Garage Information.
Address:
Spot, Inc.
251 N. Illinois St. Suite 1200 Indianapolis, IN 46204
(5-minute drive or 17-minute walk from Springhill Suites)

*Spot has two offices in
Indianapolis and typing “Spot” into
maps might direct you to the
wrong location. We are in the
Capital Center (Fifth Third Bank
tower).
Map of SPOT included below.

Thursday, September 12th

8a-8:30aBreakfast at Hotel  Springhill Suites, 601 W Washington St, Indianapolis, IN 46204
8:30aWelcome  

Logistics  

Roll Call/School Introductions 

Membership Announcements 

Dean’s Welcome: 
Dr. Cathy LZ Dubois  
The Bryan Dean 
Miller College of Business 
Ball State University  
NCAA Hall of Champions (Palmer Pierce
Ballroom) White River State Park, 700 W Washington
St, Indianapolis, IN 46204


From Springhill, cross the street, walk over
the canal and down red brick walk past
large green space, past Hall of Champions
to the next (but connected) conference
center building.
8:30a-8:45aOutstanding Dean Award
Dean Rob Burrus, University of North Carolina Wilmington
8:45a-9:15aReview of Strategic Plan (Lenita Davis)

Overview of Board Positions and how to Join the Board (Lenita
Davis)
9:15a-10aBest Practice Session: 
Best Things About Sales Competitions from a Director Point-of-View (Richard Tate) 
 
10a-10:15aBreak 
10:15a – 10:30aSponsor Presentation: 
Emily McCombs and Kellen Glover,
Pella Corporation 
 
10:30a-11:30aBest Practice Session:   
Sales Innovation Presentations (Detra Montoya) 
Sales Week at MSU Denver (April Schofield, Metropolitan State University of Denver) 
Sales Management Project (Claudia Mich, Purdue University Northwest) 
Partner-Up Day (Dave Payne, University of Akron) 
Student Led Sales Podcast – Power to Sell (Eric Gjerdevig, North Dakota State University 
Annual Topgolf Event (Greg Accardo, Louisiana State University) 
11:30a – NoonThe State of Sales Enablement and Links to the Classroom (Rob Peterson
Noon-1pLunch & Sponsor Presentation: 

Makaela Denny,
Enterprise Mobility 
1p – 2pSemi-structured USCA Member Networking (Andrew Loring
2p – 3pIndustry Presentation:  


Bill Yetman,
Gartner 
3p – 4pRound Table Breakouts  

Associate Members  
• Discussion of Gartner Presentation 
• Attracting Partners/Sponsors and/or recruiting students 
• Selecting an AI vendor  
• Moving from Associate to Full Member 

Full Members  
• Discussion of Gartner Presentation 
• Graduate Sales Courses (e.g., credentialing)  
• Selecting an AI vendor  
• USCA Re-Accreditation / Board Membership 
4p– 5pUSCA Lifetime Achievement Award Winner: 
           Jimmy Peltier
5:30p – 9pIndianapolis Indians Baseball Game (First Base Terrace)
Dinner & Drinks Provided (Tickets will be provided at the USCA Meeting)
Gates open at 5:30p and the game starts at 6:35p
Victory Field, 501 W. Maryland St. Indianpolis, IN 46225

Friday, September 13th

7aBreakfast at HotelSpringhill Suites, 601 W Washington St, Indianapolis, IN 46204
8:30a – 8:45aDean’s Welcome 
Dr. Terry Daugherty 
Indiana State University 
 NCAA Hall of Champions (Palmer Pierce Ballroom)
White River State Park, 700 W Washington St, Indianapolis, IN 46204

From Springhill, cross the street, walk over the canal and down red
brick walk past large green space, past Hall of Championsto the next (but connected) conference center building.
8:45a – 9:30a Industry Trends (Leff Bonney)
9:30a – 10:30a Committee Meetings (Use this time to plan for the future) 
10:30a – 10:45a Break
10:45a – NoonResearch Grant Recipient Presentation: (Salesperson Fear of Referral Backlash) 
10:45a – 12:00p Best Practice Session:   
Director Compensation (Jimmy Peltier
Addressing Director Compensation 
Noon – 12:30pSpring Conference Announcement 
Meeting Adjourn  
Box Lunch