USCA Sponsors its Annual Sales Research Symposium
How AI and Technology are Transforming Sales
Tuesday, April 2, 2024 VIRTUAL 9a-Noon, EST
Keynote Speaker: Usman Sheikh, CEO of xiQ
The Future is About Selling Hope, Not Fear, Uncertainty & Doubt: The Unprecedented and Unlimited New Business Opportunities Created by AI
ANYONE who is interested in conducting sales research or advancing sales theory is invited to participate in the Sales Research Symposium. The symposium is an opportunity to hear from leading sales academics and industry leaders. Participants will also have an opportunity to engage with our research academicians in smaller break-out sessions.
There is no charge to attend this virtual symposium. Registration is free.
Schedule ( Times are in US Eastern Standard Time)
| 9:00a-9:10a | Welcome and introduction of the speakers |
| 9:10a- 9:45a | Featured industry speaker Usman Sheikh, CEO of xiQ will present on The Future is About Selling Hope, Not Fear Uncertainty and Doubt: The Unprecedented and Unlimited New Business Opportunities Created by AI |
| 9:45a-10:30a | Panel (15 minutes per speaker. Q&A in the breakout sessions) |
| Leading Sales Teams Toward Technological Change Ryan Mullins, Clemson University and Senior Editor, JPSSM | |
| The Sales Profit Chain in a Digital Era: Opportunities for Research Jan Wieseke, Ruhr University of Bochum | |
| Is AI a Viable Alternative to a Human? Investigating the Effects of Interacting with an AI vs. a Human on Customer Performance Karen E. Flaherty, Oklahoma State University | |
| 10:30a-11:45a | Breakout Sessions with the Academic Speakers There will be three rotating break-out sessions of 25 minutes each with the academic speakers. Participants will be randomly assigned to one room, and the speakers will rotate between the three rooms. |
| 10:30a – 10:55a Rotation One | |
| 10:55a – 11:20a Rotation Two | |
| 11:20a – 11:45a Rotation Three | |
| 11:45a-Noon | Concluding Remarks and Wrap-up |
